/* Practice pages extend the approved home/industry scale, with editorial service rows. */
.search-reputation-page .hero-heading{top:calc(640px - var(--display) * 1.96 - 89px);bottom:auto}
.search-reputation-page .hero-picture img{object-position:50% 50%}
.content-advertising-page .hero-heading{max-width:540px}
.content-advertising-page .hero-heading h1{font-size:var(--display)}
.content-advertising-page .hero-picture{height:720px}
.content-advertising-page .hero-picture img{object-position:50% center}
.practice-services{padding-bottom:52px}
.service-row{display:grid;grid-template-columns:1fr 2fr;gap:64px;border-top:1px solid var(--line);padding:32px 0 34px}
.service-number{font-size:14px;color:var(--atlantic);display:block;margin-bottom:16px}
.service-intro h3{max-width:22ch;font-size:26px;line-height:1.15}
.service-intro>p{font-size:17px;max-width:36ch;margin:18px 0 12px}
.service-intro .service-link{font-size:16px}
.service-options{display:grid;grid-template-columns:1fr 1fr;gap:18px 36px;padding-top:2px}
.service-option .eyebrow{margin-bottom:12px;color:var(--atlantic)}
.service-option h4{font-family:Archivo,Arial,sans-serif;font-size:22px;line-height:1.2;letter-spacing:0;font-weight:650;margin:0 0 14px}
.service-option>p:not(.eyebrow),.service-deliverables,.option-details{font-size:17px;line-height:1.55}
.option-details{padding-left:18px;margin-top:18px}
.service-note{grid-column:1/-1;font-size:16px;border-top:1px solid var(--line);padding-top:16px;max-width:none}
.service-next{grid-column:1/-1}
.service-next .text-link{padding:0 0 5px}
.service-deliverables{grid-column:1/-1;list-style:none;padding:0;margin:0}
.service-deliverables li{position:relative;padding-left:24px;margin-top:14px;max-width:66ch}
.service-deliverables li:first-child{margin-top:0}
.service-deliverables li:before{content:'—';position:absolute;left:0}
.practice-services>.section-end{border-top:1px solid var(--line);padding-top:24px;margin-top:0}
.practice-page .process,.scope-panel{background:var(--ink);color:var(--sand)}
.practice-page .step-point{background:var(--ink);border-color:var(--sky)}
.practice-page .steps:before{border-color:var(--sky)}
.practice-page .process .section-end p{max-width:68ch}
.scope-points{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;border-top:1px solid rgba(242,224,201,.4);padding-top:26px}
.scope-points p{font-size:17px;margin:0}
.scope-points strong{display:block;margin-bottom:12px}
.practice-concept{background:var(--stone)}
.practice-concept .section-heading{align-items:end}
.concept-label{font-size:14px;font-weight:650;letter-spacing:.02em;border-top:1px solid var(--line);padding:20px 0;margin:0}
.facts-concept{display:grid;grid-template-columns:repeat(3,1fr);background:var(--sand);border:1px solid var(--line)}
.facts-concept article{padding:30px;min-width:0}
.facts-concept article+article{border-left:1px solid var(--line)}
.facts-concept h3{font-size:26px;margin:22px 0}
.facts-concept p:not(.eyebrow){font-size:17px;line-height:1.55}
.facts-concept dl{margin:0;font-size:16px}
.facts-concept dl>div{display:grid;grid-template-columns:70px 1fr;gap:12px;padding:10px 0;border-top:1px solid var(--line)}
.facts-concept dt{font-weight:650}.facts-concept dd{margin:0}
.sample-action{display:inline-block;border-bottom:1px solid;margin-top:24px!important;font-size:16px!important;font-weight:650}
.practice-concept .section-end>p{max-width:75ch}
.campaign-board{display:grid;grid-template-columns:1fr 1fr;background:var(--ink);color:var(--sand);min-height:370px}
.campaign-image{overflow:hidden;position:relative;min-height:370px}.campaign-image img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center}
.campaign-post{padding:38px 44px;align-self:center}
.campaign-post h3{font-size:36px;line-height:1.08;max-width:14ch;margin:28px 0 20px}
.campaign-post>p:not(.eyebrow){max-width:26ch}
.campaign-sequence{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--line);border-top:0}
.campaign-sequence article{padding:24px}.campaign-sequence article+article{border-left:1px solid var(--line)}
.campaign-sequence h3{font-size:24px;margin:18px 0 14px;max-width:20ch}.campaign-sequence p{font-size:16px}
.campaign-sequence .eyebrow{font-size:14px}
.campaign-test{margin-top:28px;border-top:1px solid var(--line);padding-top:22px;display:grid;grid-template-columns:1fr 1.5fr;gap:14px 44px}
.campaign-test .eyebrow{grid-column:1/-1}.campaign-test h3{font-size:26px;max-width:24ch}.campaign-test>p:not(.eyebrow){font-size:17px;margin:0}
.connection-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}.connection-grid article{border-top:1px solid var(--line);padding-top:20px}.connection-grid h3 a{font-family:Archivo,Arial,sans-serif;font-size:24px;font-weight:700;line-height:1.2;margin:0;padding:0 0 10px}.connection-grid p{font-size:17px;margin-top:8px}
.related-strip{display:flex;justify-content:space-between;align-items:center;gap:40px;margin-top:30px;padding-top:24px;border-top:1px solid var(--line)}
.related-strip h3{font-size:26px}.related-strip p{font-size:17px;max-width:65ch}.related-strip .service-link{flex-shrink:0}.sector-links{display:flex;flex-wrap:wrap;column-gap:20px}
@media(max-width:1200px){.content-advertising-page .hero-heading h1{font-size:var(--display)}.content-advertising-page .hero-heading{max-width:480px}.service-row{gap:40px}.service-options{gap:18px 28px}.facts-concept article{padding:24px}.scope-points,.connection-grid{gap:28px}}
@media(max-width:800px){.search-reputation-page .hero-heading{position:static}.content-advertising-page .hero-heading{max-width:none}.content-advertising-page .hero-picture{height:400px}.search-reputation-page .hero-picture img{object-position:68% center}.content-advertising-page .hero-picture img{object-position:100% center}.service-row{grid-template-columns:1fr;gap:24px}.service-intro{display:grid;grid-template-columns:36px 1fr;gap:12px 18px}.service-number{grid-row:1/4;margin:3px 0 0}.service-intro>p{max-width:65ch;margin:0}.service-intro h3{max-width:none}.service-intro .service-link{grid-column:2;padding:0}.service-options{padding-left:54px}.facts-concept{grid-template-columns:1fr}.facts-concept article+article{border-left:0;border-top:1px solid var(--line)}.facts-concept dl>div{grid-template-columns:90px 1fr}.facts-concept article{padding:28px}.facts-concept h3{margin:16px 0}.scope-points{gap:24px}.campaign-image{min-height:340px}.campaign-post{padding:28px}.campaign-post h3{font-size:30px}.campaign-sequence article{padding:20px}.campaign-sequence h3{font-size:22px}.campaign-test{gap:14px 28px}.connection-grid{gap:24px}.connection-grid h3 a{font-size:22px}.related-strip{align-items:flex-start;flex-direction:column;gap:16px}.related-strip .service-link{margin:0}.sector-links{column-gap:28px}}
@media(max-width:540px){.practice-hero .hero-picture{height:270px}.content-advertising-page .hero-heading h1{font-size:var(--display)}.practice-services{padding-bottom:48px}.service-row{padding:26px 0 28px;gap:22px}.service-intro{grid-template-columns:24px 1fr;gap:14px}.service-intro h3{font-size:24px}.service-intro>p{font-size:16px}.service-options{grid-template-columns:1fr;gap:22px;padding-left:38px}.service-option h4{font-size:22px}.service-option>p:not(.eyebrow),.service-deliverables,.option-details{font-size:16px}.service-option .eyebrow{margin-bottom:10px}.service-note{font-size:16px;padding-top:20px}.service-next{margin-top:-6px}.scope-points{grid-template-columns:1fr;gap:24px}.scope-points p{font-size:16px}.scope-points strong{margin-bottom:8px}.facts-concept article{padding:24px}.facts-concept h3{font-size:24px}.facts-concept p:not(.eyebrow){font-size:16px}.facts-concept dl>div{grid-template-columns:62px 1fr;gap:10px}.campaign-board{grid-template-columns:1fr;min-height:0}.campaign-image{min-height:220px;height:220px}.campaign-post{padding:26px}.campaign-post h3{margin:20px 0 18px;font-size:30px}.campaign-post p:not(.eyebrow){font-size:16px}.campaign-sequence{grid-template-columns:1fr}.campaign-sequence article{padding:24px}.campaign-sequence article+article{border-left:0;border-top:1px solid var(--line)}.campaign-sequence h3{font-size:24px;max-width:none;margin:16px 0 12px}.campaign-test{grid-template-columns:1fr;gap:18px;margin-top:24px}.campaign-test h3{font-size:24px;max-width:none}.campaign-test>p:not(.eyebrow){font-size:16px}.connection-grid{grid-template-columns:1fr;gap:24px}.connection-grid h3 a{font-size:24px}.connection-grid p,.related-strip p{font-size:16px}.related-strip h3{font-size:24px}.sector-links{flex-direction:column;gap:8px}.practice-page .process .steps li{border-color:var(--sky)}}

@media(max-width:1200px){.content-advertising-page .practice-hero{display:flex;flex-direction:column}.content-advertising-page .hero-heading{position:static;order:0;max-width:none;padding:30px var(--gutter) 28px}.content-advertising-page .hero-heading h1 br{display:none}.content-advertising-page .hero-heading h1{max-width:12ch}.content-advertising-page .hero-picture{order:1;height:520px}.content-advertising-page .hero-foot{order:2}}
@media(max-width:800px){.content-advertising-page .hero-picture{height:400px}}
@media(max-width:540px){.content-advertising-page .hero-heading{padding:28px var(--gutter) 24px}.content-advertising-page .hero-picture{height:270px}}

.connection-grid .service-link span{display:none}
@media(min-width:801px) and (max-width:1200px){.search-reputation-page .hero-heading{top:calc(620px - var(--display) * 1.96 - 89px)}}
@media(min-width:1700px){.search-reputation-page .hero-heading{top:calc(740px - var(--display) * 1.96 - 89px)}}
/* R5: concise blocks and an illustrated concept sequence. */
.campaign-test-copy p{font-size:17px;line-height:1.55;margin:0}.test-openings{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin:18px 0}.test-openings p{border-top:1px solid var(--line);padding-top:14px;font-weight:650}.test-openings span{display:block;font-size:14px;margin-bottom:8px;font-weight:400}
@media(max-width:540px){.campaign-test-copy p{font-size:16px}.test-openings{grid-template-columns:1fr;gap:16px}}
.campaign-test h3{align-self:start}